John Ochoa
John Ochoa
Feed the Birds
To varying degrees, we consciously and subconsciously absorb the essence of our natural environment. Often unwittingly we become a product of our surroundings. In both creative and social settings, I have observed countless people struggle to manage themselves proficiently in environments built on a collective scale and designed to reinforce social conformity. The struggle for perceptual independence is real, even if we don’t perceive it as such. The struggle results from a constant intake of limiting and often authoritative themes found in architectural and semiotic vocabularies that dominate public space. By altering the content of our visual landscape and minimizing our daily consumption of visual noise, we afford ourselves the time and space required to maintain consistent self-focus and to nurture positive reinforcement that is almost wholly absent from the predominant social agenda: to keep us in line. Feed the Birds is a journey through self-accentuation. By eliminating the nature of overtly consumed semiotics, we discover ourselves peering into the most familiar realm of existence: our own.
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