Lauren Covey

Rinse and Repeat

My practice is, at its core, image making. I approach every design element first and foremost as form, allowing meaning to arise spontaneously from the imagery as it is created. In this project, I dissect my process, pushing early drafts, iterations, misprints, and so-called mistakes into the spotlight and recording personal reflections to use as content. With this method, I seek to create forms that reflect the cyclical, repetitive, and self-referential nature of creativity, and question what differentiates process and finished product. Physical materials and methods play a pivotal role, providing opportunities to experience the unknown and the accidental. Rinse and Repeat is an awkward stab at openness, a self-conscious attempt to address the tension between life in the digital world and making in the physical world that I grapple with as a designer.