Anagha Karnik
Anagha Karnik
ecoSWAP
Excessive clothing consumption, driven by fast fashion and consumerist culture, leads to significant environmental harm, including high carbon emissions, water pollution, and massive textile waste. Social pressures and marketing influences make it challenging for individuals to adopt sustainable practices.
EcoSWAP rises to meet this need — a mobile platform that transforms how people engage with clothing consumption by making sustainable fashion choices more accessible, engaging, and impactful. Through a community-driven exchange system, EcoSWAP encourages individuals to swap, share, sell, or donate clothing items, reducing resource waste and promoting a circular economy. The app aims to shift our habits away from fast fashion’s disposable culture by providing a measurable, lasting alternative. With integrated impact tracking, we can visualize the CO2 reduction, reinforcing the positive environmental effects of our choices and motivating sustainable behavior. The “clothing journey” feature allows users to pin a moment to each item listed, creating a narrative around each piece, helping others connect with the story, and encouraging more mindful, meaningful exchanges.
Rethinking our relationship with fashion creates a future that values people, planet, and purpose — and EcoSWAP makes that future possible, starting with what’s already in our closets.
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